DIGITAL INDIA

Signing up Haryana’s Young voter through Geo-Fence Technology

Created Jun 30 2018, 5:06 PM by SH. ANKUR GUPTA, I.A.S.
  • Digital India
  • E-Governance

Name of Project Implemented:

    Signing up Haryana’s Young voter through Geo-Fence Technology.

Project Context:

Sh. Ankur Gupta, IAS has observed there are some key areas of concerns which require immediate improvement /action in the state of Haryana. Few of them are likely:

  1. Out of 2.73 crores Population, only 1.71 crores are the registered electors.
  2. Less than ‘ideal’ Electoral to Population (E-P) ratio: 0.586 against ideal of 0.64.
  3. Large migratory population: A significant portion does not register themselves in electoral roll.
  4. Timely identification & registration of new eligible electors including youths (18-21 years).
  5. Big enrolment gap especially in the youths as voter.
  6. For the improvement in above areas in an efficient & speedy manner, Sh. Ankur Gupta aimed to implement use of some latest ICT technology built up on Social Media Platforms to identify the young voters especially in the age group of 18 to 21 years. Lot of researches have been made to identify such ICT solutions that can help in identifying the youths especially the young voters in the state of Haryana.

And finally an emerging ICT technology called as “Geo-Fence Technology” has been identified by Sh. Ankur Gupta. This technology has proprietary algorithm inbuilt around the Social Media Platforms using which, the particular category of targeted spectators can be filtered & segregated and thus ensuring their identification/ registration possible.

Value Proposition:

With the implementation of emerging Geo Fence Technology in the state of Haryana, Sh. Ankur Gupta has created a benchmark for other States/ Government departments to explore & make use of emerging ICT solutions that can have highly appreciable impact and proven outcomes.

The analysis of responses received using Geo Fence Technology is highly appreciable as mentioned below:

Manual Initiative : Geo Fence Technology

Area Covered

Entire Panchkula Assembly Constituency : Panchkula Region- Sectors: 6,7,14,15,20,21

Duration

01 Month – 1st March to 31st March, 2016 : 02 Days - 6th March & 7th March, 2017

Targeted Citizens

All Age Groups : In the age group of 18 to 21 years

Total Response Received

231 : 646

Above analysis, clearly shows that the number of applicant responses received using Geo Fence Technology has been very high as compared to the manual initiative (646 against 231) earlier taken by the department.

Benefits of Project Implemented:

Geo-Fence is a proven technology that greatly benefits the state in identification and registration of left out voters as well as spreading awareness among the citizens for the various election related activities. The main benefit of using such technology is that the entire activity is web based solution and don’t require any Physical intervention. This is the only IT Solution having the capability and few key benefits as mentioned below:

  1. To target the particular category of citizens (Young voters, students, females etc) in a dynamically defined set of boundaries.
  2. Real time reach with confirm readability using extensive use of social media platforms.
  3. Reduction in time and reaching targeted audience.
  4. Assured visibility and retention.
  5. Very low execution cost as compared to print media.
  6. Citizens get access to VERFIED and TRUSTED platform for registration as voters.
  7. No need of physical visit by the citizens to election office for any form submissions, voter card collection etc.

Description of Project Implemented:

The use of a geo-fence is called Geo-Fencing, and one example of such usage involves a location-aware device of a Location-Based Service (LBS) user entering or exiting a geo-fence. This technology uses GPS technology of enabling software that trigger an alert/notification to the device's user.

A geo-fence could be dynamically generated as in a radius around a store or point location using the latitude and longitude, or a geo-fence can be a predefined set of boundaries, like Parliamentary Constituencies, Assembly Constituencies, school, college zones or residential /office boundaries.

Here, the area of one of the districts in the state was Geo Fenced for identification and registration of new eligible young electors.

Location-Based Awareness based on Big Data Analytics (LBA) and Location based Geo-fencing (LBG) technology has been used to target smart users available on various social media platforms within a certain geographic area.

The particular category of targeted citizens (here from Age Group 18 years to 21 years) were filtered and Segregated using the proprietary algorithm inbuilt in the Geo-Fencing Technology.

Multiple Election related advertisements/banners flow through various social media channels and mobile apps to the targeted user’s device available in the Geo Fence area ensuring high retention of eligible voters.

Project Implementation Methodology:

The Geo Fencing technology is a web based solution that has been used by the Election Department, Haryana to identify young voters especially between the age group of 18 to 21 years. The following process has been followed for the implementation:

STEP 1- Selected a Geo Fenced Coordinate of an area with a clear strategy to identify young voters especially in the age group of 18 to 21 years.

STEP 2- The particular category of targeted citizens (here from age Group 18 years to 21 years) were filtered and segregated using the proprietary algorithm inbuilt in the Geo-Fence technology.

STEP 3- Multiple election related advertisements/banners flow through various social media channels and mobile apps to the targeted user’s device available in that Geo Fence area and citizens were prompted to enrol themselves.

STEP 4 - Citizens were directed on the trusted micro site where they submitted their details within the form.

STEP 5 - Department officials personally approached them and facilitated their enrolment as voters, without single visit of the citizen to the Election Office.

STEP 6Voter Card delivered by the Election Department to the citizens at their door step.

Project Outcomes:

The impact and the outcomes of this project is much beyond the expectations of the department and are highly appreciable across the stakeholders as the number of applicant responses received using
Geo-Fence technology has been very high as compared to the manual initiatives earlier taken by the department. Also, this project due to its appreciable impact gets its place in a global publication from Election commission of India regarding the use of Geo-Fence technology:

http://voicenet.in/voiceinternational.htm (VoICE International (Jul-Sep 2017))

http://ecisveep.nic.in/E-Books/VoiceInternational-Vol3/index.html#/0 (Page 62-65).

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